Campaigns
The Village at 115
Introductory Brochure
Green Building Brochure
Technology Brochure
Football Field as seen from a suite in the Village at 115—Photographer: Heidi Cool
In order to celebrate the opening of the Village at 115 Case Creative was charged with producing a concept to address a diverse number of target audiences including students, parents, the Case community, the Cleveland community, alumni, trustees, donors, and the media.
The goal of these pieces was to maintaining a consistent promotional theme among these audiences while integrating strong Case branding throughout.
The "It's all about Case life" was chosen as the coordinating theme to unify every facet of the campaign. The core message provided the strength and flexibility to distinguish the Village at 115 with sub-elements to elaborate on—Learning-Living for Life, The integration and use of technology, security, and a commitment to diversity and community.
Designer: Kim Brown
Writer: Kim Palmer, Kim Brown
Client: Alumni Relations, Programs, and Events
Project: Village at 155 Opening Campaign