The following basic information is essential as members of the media team assess how to work with you and how to pursue coverage. If possible, have all information ready before your initial contact with media relations.
To get started with news stories, it is advisable to follow the classic journalism rule of answering the questions who, what, when, where, why and how:
Whether it's research or event news, it is helpful to know if illustrative items are available, such as a book cover, poster, promotional materials, photographs, etc. Typically, these are needed in a high-resolution format (at least 300 dpi).
Because of the extent of newsworthy research and education taking place on campus and our limited number of media relations team members, we can't always publicize events as much as we would like.
Event sponsors are encouraged to send information about their lectures, seminars and the like to eventcalendar@case.edu for consideration for placement on the university's main webpage. You also can send details to case-daily@case.edu to encourage attendance from faculty, staff and students university-wide.
For additional publicity around your events, contact the marketing or communications director in your school, college or division.
