MarketingBrandingVisual Guidelines › Photography


We all know the adage, “a picture is worth a thousand words.” Strong photography is one of the best ways to tell a strong story. Bland photography, on the other hand, can dilute a potentially strong message.

Whenever possible, use photography that is visually interesting and that dynamically captures the essence of the message you want to promote. Photographs that reflect a documentary or journalistic approach best convey the visual image of Case Western Reserve University. This essay approach to imagery captures a more natural, relaxed and welcoming character. Photos should be engaging, intense, exciting, intelligent and purposeful.