Case Western Reserve University’s new logo, created in 2007, is a modern representation of the traditional sun seen in the historical crests of both Western Reserve University and Case Institute of Technology. The new sun is stylized and suggests a 21st-century view of Earth from space.
This representation of light embodies the combined knowledge and strengths of Case Western Reserve: the liberal arts, humanities and health sciences associated with Western Reserve University and the engineering and technology associated with Case Institute of Technology.
The sun was boxed to build on the previous logo, but the top-right corner of the outline was opened to symbolize global reach and limitless potential. In 2009, slight modifications were made to the logo to enhance its integrity.
The university logo is the strongest link to our brand. That is why it is important to use only approved logos in all communications. Whenever an unapproved logo is used or an approved logo is changed or altered in any way, it dilutes our brand.
Because of its strong association with the university, the approved logo should appear on the cover of all marketing communications. The default placement for the logo should be at the bottom of the communications piece, signifying it as the anchor or signature component of your message.
In 2009, the logo was enhanced to strengthen its appearance across a full range of applications. Enhancements include a stronger sunburst, increased font size for the “EST.” and use of one color for the entire logo.
The logo is made up of five elements: the sunburst symbol, the university name, the rule, the date and the option of the tagline. None of the logo’s elements should be altered in any way.
The logo can be used with or without the tagline, although the tagline version is the preferred, default logo. The tagline version must be used in all advertising. The version without the tagline is preferred for signage.
When designing new pieces, be sure you are using the strengthened, single-color logo. This logo can appear in blue, white/reverse or—in black-and-white applications—black. However, the default color is blue.
Note: The white/reverse logo is not the same as the blue logo in white. The sunburst and its background box are treated differently in this application to keep the sunburst in white. Use only the authorized logos available for download and do not alter the color or shape of the logo in any way.
The university’s logo must appear on the cover of all pieces and should always appear at the bottom. This provides an anchor or sign off to all university communications.
When using another version of the logo, such as a school or center logo, it is acceptable to put the school or center logo on the cover of the piece, always anchored at the bottom, and use the formal university logo as a sign off on the back cover. In single-sided applications, such as a poster or flyer, it is acceptable to use the school or center logo and forgo the formal logo.
For the web, the logo is incorporated into the header of all website page templates. For e-newsletters, follow the university-provided templates in the web toolkit for logo placement.
Do not use any of the logos as a masthead or headline.
The logo should never be used smaller than 1.75 inches in width.
Do not crowd other graphics or text around the logo. A “clear zone” or white space equal to the width of the sunburst must be maintained around the logo.
Maintaining the integrity of our logo is key to building a strong brand. It must be presented in a consistent and legible manner. Do not alter the logo in any way by adding elements or using only portions of the logo. Never change the logo’s color or warp or distort the logo. In the same vein, do not create a custom logo for specific purposes. This only dilutes our brand. Use only university-approved logo files.
When placing the logo on a colored background, determine which color is best for contrast and visual reproduction by referring to the chart below. Do not place the logo over a pattern.
If you place the logo over a photograph, position it in an uncluttered area to maximize visibility and impact.
The university seal is reserved for limited use by the president and the board of trustees in official university documents of importance, such as commencement and convocation. Seal use is approved by University Marketing and Communications. Please contact our office at firstname.lastname@example.org or call 216.368.4440 with requests for use of the university seal.
Because of its strong historical identification with the university’s varsity sports teams, the Spartan logo should be used only for athletic-related materials. Communications from the university department of athletics should follow guidelines outlined here for use of the university logo. The Spartan logo should not appear without or replace the university logo. Please contact the University Marketing and Communications office at email@example.com or call 216.368.4440 with requests for use of the Spartan logo.
The new stacked logo uses the same five elements as the formal logo, but oriented in a better fashion for vertical applications. This version has a more casual spirit than the formal logo and should only be used where space is limited.
As with the formal logo, never alter this logo in any way and use it only in the brand colors it is provided in: blue, white/reverse and black.
This logo can be used with or without the tagline. The tagline-free version is preferred for signage. This logo also has versions with and without “EST. 1826.” It should never appear smaller than 1 inch in width. When it appears between 1 and 1.5 inches in width, use the version without “EST. 1826.” For applications larger than 1.5 inches in width, use the version with “EST. 1826.”
If your department or group is interested in sponsoring an event or would like to order branded merchandise, logo options are available. Contact University Marketing and Communications at 216.368.4440 or firstname.lastname@example.org for more information.
New school and college logos have been created that place greater prominence on the school and college names. The previous school logos put the school name below the university name, and gave less than 10 percent of the space to the school name. The new logos put the school name above the university name and devote one-third of the space to the school name. This puts greater prominence on the school name, while keeping the university’s name as the anchor.
As with all logos, these school logos should not be altered or added to in any way. They should only appear in the university-provided colors: blue, white/reverse or black. They should not appear smaller than 2 inches in width.
These logos can appear on the cover of communications materials that are specific to the school or college. The formal university logo should then appear on the back cover as a sign off. In single-sided applications, such as a poster or flyer, it is acceptable to use the school or center logo and forgo the formal logo. The same guidelines regarding anchored position, background control and clear zone apply to all uses of these logos.
For departments and non-vanguard centers/institutes, their names (in the university font Titillium) can be affiliated with their corresponding school or college logo. The name of the department or center should not be positioned in a “lock-up” manner so as to appear as part of the logo; the “clear zone” space surrounding the logo should always be maintained.
Department names should not appear below the logo on print pieces, as the logo is to appear last as the sign-off. For e-newsletters, follow the university-provided templates in the web toolkit for logo and department name placement.
New logos have been created for a limited number of vanguard institutes and centers whose areas of emphasis are specifically identified in the university’s strategic plan and that involve interdisciplinary collaboration among the university’s schools.
Creation of a logo for an institute or center must be approved by the university president and provost. Please contact University Marketing and Communications to make a formal request.
Strategic, interdisciplinary logos are made up of four elements: the sunburst, the university name, the vertical rule and the entity name. They should not be used with the tagline.
As with all logos, these logos should not be altered or added to in any way. They should only appear in the university-provided colors: blue, white/reverse or black. They should not appear smaller than 1-1/2 inches in width.
They can be used in the same manner as the school and college logos: on the cover of communications materials that are specific to the institute or center. The formal university logo should then appear on the back cover as a sign off. In single-sided applications, such as a poster or flyer, it is acceptable to use the school or center logo and forgo the formal logo. The same guidelines regarding anchored position, background control and clear zone apply to all uses of these logos.
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