MarketingBrandingVisual Guidelines › Campaign guidelines

Forward Thinking: The Campaign for Case Western Reserve University

Forward Thinking logo Just as consistent use of brand elements like the logo, open frame and other cues make the Case Western Reserve University identity easily recognizable, successfully incorporating campaign-specific elements into branded materials sends a strong, unified message to our audiences.

Campaign pieces should follow the same rules as other
university-branded pieces, including the proper use of the logo, titillium font and brand colors. Campaign pieces also utilize the campaign identifier.

The following resources can help communications professionals get started on creating branded campaign materials.

If you plan to produce a campaign-related video project or would like access to campaign-related web templates, please write to us at

If you have questions about campaign communications, please contact us at