Marketing is More Than a Buzz Word


With online, broadcast, mobile and even viral marketing vehicles available, delivering a message today is more complicated than ever. Reaching your audience effectively means you have to get integrated.

University Marketing and Communications develops strategic plans that examine the “big picture.” Plans analyze your college, school, institute or program's overall strengths, weaknesses, opportunities and threats-as well as identify ways to effectively engage the constituents identified as key to your mission.

Integrated marketing and communications plans serve as a guiding document for our services in ways that are consistent with your marketing needs and, with your help, will bring about the desired results among your target audiences.

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