AUTOnomy

photo by Mike Sands

The Case Western Reserve University Weatherhead School of Management's Bold Thinkers Series featured J. Byron McCormick (second from left), executive director of fuel cell technology and commercialization at General Motors (GM). Standing behind the "AUTOnomy," GM's revolutionary fuel cell concept vehicle, are Scott Shane, professor of economics at Weatherhead; McCormick; Tom Zawodzinski, Ohio Eminent Scholar for Fuel Cell Research and F. Alex Nason Professor of Engineering at the Case School of Engineering; and Jose Antonio Rosa, assistant professor of marketing at Weatherhead. In his talk, McCormick discussed meeting the business challenges inherent in translating bold ideas into real-world products. GM has invested $1 billion toward developing a commercially viable fuel cell vehicle.

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