Members of the Case Western Reserve University community transitioning their print and online communications into the university's new visual identity system will find Case's Brand Implementation Group to be a BIG help.

The team was formed as a forum for the university's schools and departments to have a voice in the development and implementation of the new Case identity system. Representatives are available to answer questions, facilitate training on use of the new standards and provide access to official Case logo files.

"Our logo represents our identity and what we stand for, so it is important to use it correctly and consistently," said Derek Bellin, vice president for university relations and chief development officer "To ensure the logo is presented in a clear, consistent and legible manner, it must always be reproduced from approved files."

Some guidelines for logo use:

• At all times, all three parts of the logo-the symbol, the wordmark "Case" and the university name-must be treated as a single element.

• A clear zone, or specific area of white space, must surround the logo to ensure its visibility and impact.

• The smallest size at which the logo can be reproduced is 0.25 inches of the height of the symbol.

• The logo must appear in designated logo colors: Case blue (Pantone 294) and Case gray (Pantone 7545). In specific circumstances, the logo can be reversed or in black.

• The logo can be placed on top of a solid color or white but not over a pattern or photograph.

• Specific procedures have been designated for co-branding, or combining the main university logo with those of particular schools, partner organizations and/or joint programs. BIG representatives from each school have details.

Though a central part, the logo is only one aspect of the university's new branding campaign. The system also includes guidelines for typefaces and sizes, colors, imagery and layout.

Approved font families for Case communications are Stone Sans, or ITC Stone Sans for Mac users, and Adobe Garamond.

In addition, Case blue and Case gray have been designated as official primary colors. Specific dark and bright secondary color palettes also have been designated, as have procedures for creating PowerPoint presentations, posters, postcards, merchandise and apparel, banners, advertisements and Web pages. BIG representatives can provide more information.

Printing Services fulfills university stationery needs, while the Office of the President is handling questions regarding use of the university seal.

All other requests regarding the new branding campaign, including Web templates and approved photographs, which are expected to be available early next year, should be directed to the appropriate BIG representative.

BIG members are: Ken Basch, institutional planning; Roger Bielefeld, information technology systems; Michael Devlin, Weatherhead School of Management; Michelle C. Frygier, School of Law; Tom Fulton, university web development; Sue Harris, university publications; Jayne F. Hoon, Case School of Engineering; Nicole Ingram, alumni relations, programs and events; Debbie Joseph, Frances Payne Bolton School of Nursing; Ken Kesegich, alumni magazine; Paul Kubeck, Mandel School of Applied Social Sciences; Bonnie Marks, School of Dentistry; Robert McCullough, undergraduate admission; Glenn Nicholls, student affairs; Beth Nochomovitz, campus services; George Stamatis; School of Medicine; and Cathy Varga, College of Arts and Sciences.

Return to the online edition of the 11-13-03 Campus News.