Timeline and Process for Developing New Logo
March 1-28
Research
Utilize Lipman Hearne survey results
Benchmark peer institution logos
Study current and future trends in logo design
Analyze nonprofit and corporate visual identity systems
March 28-30
Community Input Phase I
Conduct campus forums
Conduct online forums
Conduct additional alumni forums
View the reports from campus and online forums
March 30-April 5
Sketches
Create rough sketches of emblems and word marks based on feedback from forums
Seek initial feedback from Implementation Committee
April 6–April 12
Community Input Phase II
Display sketches to university community during a campus and online "logo fair"
Collect suggestions from university community regarding sketches
View report from online survey and logo fair
April 12-May 15
Concepting
Refine most popular sketches based on suggestions from survey and fair
Present to IC for initial assessment
Provide final reports from all sub-committees
May 15-23
Community Input Phase III
Share three or four refined concepts with university community through online survey
Present report on Phase III input
May 23-May 30
Final Design
Narrow logo design to one using feedback from the second survey
Make recommendation to Branding Task Group
June 1
Final Recommendation
Provide BTG recommendations to President Eastwood
June 2-3
Board of Trustee Response
Provide recommendations to Board of Trustees