April 5, 2007
Implementation committee summary of campus forums
Two forums were held on campus to discuss attributes, words and symbols used to describe Case Western Reserve University. The forums represented our diverse stakeholders including current undergraduate and graduate students, staff, and alumni from Case Institute of Technology, Western Reserve, and Case Western Reserve University. The forum discussions were approximately 90 minutes with open dialogue and helpful feedback. The participants expressed appreciation of the process. A summary of those forums are below.
1. What attributes does Case Western Reserve embody?
Both forums discussed the value of the academics and education provided at Case Western Reserve University. While members recognized the strength of our medical and engineering programs, many commented on the diverse programs and flexible opportunities that were available. Participants identified the strong graduate and professional areas that represent more of the student body then the undergraduate program. However, most commented that small classes provided more interaction and attention with faculty and administration. All participants described the value and importance of being part of a university that had a rich history, tradition and research institution that embraced innovation and discovery.
2. What words do you use to describe the university to relatives, peers or friends?
Participants referenced the University many ways including Case Western Reserve, Case, Case Western, Reserve and CWRU. Many felt that it was important that the university use the full name of the university, but that attempting to provide strict guidelines on "nicknames" was futile. What was more important was how the university described itself in the marketplace. How the university markets itself versus a logo seemed to consume the discussion of the forum groups. Many felt that our brand promise to all stakeholders embracing who we are was more significant and of great value.
3. What images come to mind when you think of Case Western Reserve University?
Both groups were asked how important was a logo or symbol? Consensus was reached on the importance of a "flag" to rally behind. The symbol should have meaning to many and should instill a sense of pride. Many participants recognized the current university seal, which is on most diplomas after the federation in 1967 as an important emblem. Many talked about the rising sun as the element that has been consistent as an identifier with the university. Discussion continued the importance of a symbol, but also the opportunity to have something that could be recognized in other formats i.e. banners, merchandise, website, etc.