AROUND THE CENTER
Spring 2007 Issue of NML Features Article on Brand Identification
The Spring 2007 issue of Nonprofit Management and Leadership (Volume 17, No. 3), the quarterly journal sponsored by the Mandel Center for Nonprofit Organizations, features a fascinating article on the brand identification of nonprofit organizations. "Global nonprofit brands," write the authors, "are the world's new 'super brands.' Nonprofit organizations command unprecedented levels of trust, and nonprofit brand valuations are on par with major international corporations." Nonprofit managers and leaders will gain a better understanding of brand-building activities, imperatives, and best practices in the field, as well as opportunities and threats associated with the valuation of nonprofit brands.
Two other articles focus on nonprofit volunteering: the differences in perceived barriers to volunteering (and practical implications concerning volunteer recruitment), and human resource techniques for recruiting and retaining direct service and indirect support volunteers. A fourth study explores underlying assumptions about board development practices in nonprofit governance and provides statistically validated measurement tools for assessing board member quality.
Finally, two "From the Field" contributions take a look at two very different groups: a small nonprofit agency in Canada, and NGO field-workers in Bangladesh.
Contents
Building and Valuing Global Brands in the Nonprofit Sector
Nathalie Laidler-Kylander and Bernard L. Simonin, Tufts University
John A. Quelch, Harvard Business School
Differences in Perceived Barriers to Volunteering to Formal Organizations: Lack of Time Versus Lack of Interest
Richard A. Sundeen and M. Cristina Garcia, University of Southern California
Sally Raskoff, Los Angeles Valley College
Board Development Practices and Competent Board Members: Implications for Performance
William A. Brown, Texas A&M University
Nonprofit Agency Dependence on Direct Service and Indirect Support Volunteers: An Empirical Investigation
Linda S. Hartenian, University of Wisconsin, Oshkosh
A Critical Perspective on Organizational Values
Nancy E. Fenton, Brock University
Sue Inglis, McMaster University
The Careers of NGO Field-Workers in Bangladesh
Mokbul Morshed Ahmad, Asian Institute of Technology, Thailand
To read abstracts of these articles, or to subscribe to Nonprofit Management and Leadership, visit the Wiley InterScience website.
