Collaboration Technology and Engaging the Campus 2008
Thursday, May 8, 2008
Case Western Reserve University
Thwing Center
Cleveland, Ohio
Breakout Sessions
Track 2: Mobile Discovery
MOBILE DISCOVERY TRACK: 2D Barcodes: From Concept to Reality
Mobile Advertising - Where and how do 2D codes fit in?
Description:
A discussion on mobile advertising and how 2D codes will revolutionize the experience. Examples and use cases that illustrate this shift will be elaborated on in detail. Topics to be covered include the current state of advertising, the implications of code technology and the possibilities moving forward.
Participants:
Stan Cort, Case Wesern Reserve University, Marketing and Policy Studies Professor, Moderator
Philippe Winthrop
Laird Garner,
Garner Consulting, LLC, President
Dan Ketterick, NBC WKYC, Online Mobile
Susan Jones, CMS and Carolina Services VP – Business Development and Marketing
Time: 11:00 - 11:45 AM
Location Spartan Room
The Convergence of Print, Mobile and Internet: From USA TODAY to FaceBook, how CodeIntelligence extends the value of print advertising
Description:
David Miller, Mobile Discovery’s President and CEO, and Jennifer Graham, Marketing Manager, will give an overview of CodeIntelligence™, Mobile Discovery’s Code Management Platform (CMP). He will discuss the competitive differentiators and the simplicity of the GUI and Dashboard that make creating 2D code campaigns a snap. He will address use cases from USA TODAY and FaceBook as well as other examples in which the CodeIntelligence Platform can be leveraged.
Participants:
David Miller, President and CEO, Mobile Discovery
Jennifer Graham, Marketing Manager, Mobile Discovery
Time: 12:00 - 12:45 PM
Location Spartan Room
The Nation's First Cross Carrier 2D bar code trial: Findings & Implications
Description:.
A discussion centered on the findings and implications of the first cross carrier 2D trial. Items to be discussed include the level of participation as well as feedback from participants. Mike Kenney, a Case chemistry professor will speak about the use of mobile technology in the classroom and MEM students will provide first hand user experiences along with personal stories from the trial. The panel will be moderated by Professor Gary Wnek.
Participants:
Gary Wnek, Case Western Reserve University, Professor,
Macromolecular Science & Engineering
Nsi Obotetukudo, MEM Graduate Student
Ben Rose, MEM Graduate Student
Mike Kenney, Case Western Reserve University, Professor, Chemistry
Mike McHugh, MEM Graduate Student
Time: 2:00 - 2:45 PM
Location Spartan Room
Space is limited.
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