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Applying Anthropology to Real World Problems

 

This new annual lecture series will highlight the value of anthropological theory and methods in solving real world problems, with a focus on applying these methods to business activities. In addition to the lecture, anthropology students and selected other interested students will be given the opportunity to meet with the lecturer in a small group setting. This lecture is possible through the generous support of Mr. Jonathon Plimpton, Managing Director, International Business Management, Inc. and a 1970 graduate of Anthropology of Western Reserve College.

 

 

Lecture for 2013

March 5, 2013, 4:15 - 5:30 pm, Mather Memorial Room 201

Lecture Title:  "Solving Cultural Conundrums: A Career Exploring Cross Cultural Health Care Problems, Opportunities and Solutions from Fold Medicine to the World Health Organization and Back Again"

 

Featuring: Dr. Robert Trotter, II

 

Dr. Robert T. Trotter, II is an Arizona Regent's Professor in anthropology. He is a medical anthropologist with 25 years of experience in cross-cultural health issues ranging from traditional healing in Mexican American communities  to alcohol, drug abuse and HIV prevention and intervention programs for minority groups in the US and in internationa settings. In addition, he has spent the past 5 years doing research in corporate and business anthropology, resulting in a number of journal publications, a book, and a patent application. Dr. Trotter has more than 125 publications  in scientific  books and journals  and has conducted  research and policy  studies for the  NIH (National  Institutes  of Health), World  Health Organization, the CDC (Centers for Disease Control  and Prevention), and General Motors Corporation.

 

He has a commitment to exploring  new ethnographic  research methods, research design, computer assisted ethnography, and international  training in rapid ethnographic  assessment, including the RARE and I-RARE programs for DHHS (Department  of Health and Human Services) and CDC. His other  strong interest is the area of research ethics. Dr. Trotter has served as a member  of Community  Intervention Health and Behaviors review panel, NIH, DHHS; a member  of the Data Safety Monitoring Board, National Institutes  of Health, National Institute  of Mental Health; and a member of the Methods Focus task force, Toward a Higher Level of Analysis, Progress and Promise in Research on Social and Cultural Dimensions of Health, NIH, Office of Social and Behavioral Sciences.

 

 

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Lecture for 2012

April 20, 2012, 4:00 - 5:30 pm, Mather Memorial Room 201

Lecture Title:  "Anthropology, Museums, and Public Engagement"

 

Featuring: Dr. Micah Parzen

Dr. Parzen joined the San Diego Museum of Man (SDMoM) as its Chief Executive Officer in August 2010. He holds a Ph.D. in Anthropology from Case Western Reserve University, a J.D. from UC Davis School of Law, and a B.A. in Anthropology from UC Berkeley. Prior to joining SDMoM, Dr. Parzen was a Partner in the Labor & Employment Practice Group at Luce, Forward, Hamilton & Scripps, LLP, where he served as the firm’s Pro Bono Program Coordinator. He has conducted extensive anthropological fieldwork on the Navajo Nation and is a long-time human rights advocate in the field of mental health law.

Dr. Parzen currently sits on the boards of the Western Museums Association, the Balboa Park Cultural Partnership, the Balboa Park Online Collaborative, and the San Diego Volunteer Lawyers Program. He previously served on the board of ElderHelp of San Diego, where he led the organization as its president for two years. Dr. Parzen has been named a “40 Under Forty” by San Diego Metropolitan Magazine, a “Top Young Attorney” by the San Diego Daily Transcript, and—more recently—one of San Diego Magazine’s “50 People to Watch” in 2012.

 

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Lecture for 2011

April 5, 2011, 4:15 pm, Mather Memorial Room 201

 

Lecture Title:   "Medical Anthropology Applied: how major healthcare companies use medical anthropology and don't know it"

 

Featuring: Dr. Micah Parzen

Susheel Jain is a health economist with expertise in health and disease management and corporate strategy. He received an MA in Medical Anthropology from CWRU and then studied health economics and health policy at the RAND/UCLA Center for Health Policy Study.

Mr. Jain has been working in the field of health economics and busines strategy for over 20 years, most recently as Vice President, New Solution Design, WellPoint, Inc., the largest commercial health insurance company in the U.S., and currently as Principal, Jain Group.

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Lecture for 2010

April 8, 2010, 4:15 pm, Mather Memorial 201

Lecture Title:   Numbers have Qualities too: Experiences with Ethno-mining

Ken Anderson

Field research holds a special place for those who conduct it. It is our anchor for relevance in the corporation. This talk will discuss our groups work in general, how we are situated in the corporation, and then explore the experiences with "ethno-mining", a way of joining data base mining and ethnography. Since 2004 we have been using a variety of sensing and behavioral tracking technologies in conducting field research. We will present the main characteristics of doing ethno-mining, compare ethno-mining to other field research technologies, highlight the strengths of ethno-mining in co-creating data with participants and conclude by noting how the representations have opened new conversations and discourses inside the corporation. In this way, these new opportunities to collect sometimes counterintuitive data contributes to the research itself as well as the ongoing process of constructing oneself as relevant.

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Lecture for 2009

April 7, 2009, 4:15 pm, Mather Memorial 201

Lecture Title: Applications of Anthropology in Business:  Thinking and Working "Outside the Box." 

Ruth Sando, Ph.D.

Dr. Sando is a career anthropologist with expertise in qualitative market research methods, corporate strategic planning and innovation. She is the founder of Sando and Associates, a consulting firm based in Washington, D.C. She is also a Senior Associate with Barbara Perry Associates, a leader in Team Ethnography for over 20 years.

She earned a B.A. in anthropology from The George Washington University, and an M.A. and Ph.D. in anthropology from The University of Hawaii.  From 2000 to 2006, she was an adjunct faculty member of George Mason University's School of Public Policy. She is on the boards of the DC chapter of The Qualitative Research Consultants Association and the Washington Association of Professional Anthropologists and is a fellow of the Society for Applied Anthropology.

 

Lecture for 2008

Susan Squires, Ph.D.

Executive Director, Customer Insight Research, TACTICS, LLC. Past President, National Association for the Practice of Anthropology. Author of Creating Breakthrough Ideas.

Lecture Title: American Breakfast and the Mother-in-law.

April 1, 2008, 4:15-5:30, Reception to follow.

Location: Mather Memorial Rm. 201.