This new annual lecture series will highlight the value of anthropological theory and methods in solving real world problems, with a focus on applying these methods to business activities. In addition to the lecture, anthropology students and selected other interested students will be given the opportunity to meet with the lecturer in a small group setting. This lecture is possible through the generous support of Mr. Jonathon Plimpton, Managing Director, International Business Management, Inc. and a 1970 graduate of Anthropology of Western Reserve College.
Lecture for 2009
April 7, 2009, 4:15 pm, Mather Memorial 201
Lecture Title:
Applications of Anthropology in Business: Thinking and Working "Outside the Box."
Ruth Sando, Ph.D.
Dr. Sando is a career anthropologist with expertise in qualitative market research methods, corporate strategic planning and innovation. She is the founder of Sando and Associates, a consulting firm based in Washington, D.C. She is also a Senior Associate with Barbara Perry Associates, a leader in Team Ethnography for over 20 years.
She earned a B.A. in anthropology from The George Washington University, and an M.A. and Ph.D. in anthropology from The University of Hawaii. From 2000 to 2006, she was an adjunct faculty member of George Mason University's School of Public Policy. She is on the boards of the DC chapter of The Qualitative Research Consultants Association and the Washington Association of Professional Anthropologists and is a fellow of the Society for Applied Anthropology.
Lecture for 2008
Susan Squires, Ph.D.
Executive Director, Customer Insight Research, TACTICS, LLC. Past President, National Association for the Practice of Anthropology. Author of Creating Breakthrough Ideas.
Lecture Title: American Breakfast and the Mother-in-law.
April 1, 2008, 4:15-5:30, Reception to follow.
Location: Mather Memorial Rm. 201.
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